As a business owner, video is not an option but a necessity for your business especially in 2022 and going forward. People pay attention more to video than a picture or text. You just need to leverage on the power of video in order to take your business to the next level⁣

Here are 6 reasons why your business needs a video right now

1) BUILDING TRUST

Video can help you build your Know, Like and Trust (KLT) faster. The process of getting people to buy your products and services is to build trust. If people can see your face or hear the voice behind the business they're dealing with, suddenly their trust levels are raised exponentially. Video engages people's emotions which is an important factor for people to trust you and also buy from you.

2) SALES AND CONVERSION

It's almost impossible for people to stay a day without watching a video and this is a perfect opportunity for you to put your business in front of them by using a video. Your business can achieve massive sales and conversions through incorporating video into your content marketing strategy. Adding a video to your landing page itself can increase conversions by up to 80% and this is just the tip of an iceberg on what video can do to increase sales and conversion for your business.

3) VISUALLY APPEALING

Truth is, many people prefer to watch than to read. People are getting too lazy to read but rather watch a video about that topic you're passing across. People enjoy watching movies, but how many people like reading subtitles? Written content will always have it's place but with video you can fully engage your audience. It's that simple.

4) QUALITY LEADS

Leads are the lifeblood of your business. With more leads, you can drive sales and conversions, which means more profits for your business. Truth is, random leads will never buy anything from you. You just need to focus on generating Quality Leads for your business using videos. An example of a quality lead is someone who travels with a first class plane ticket. You should know by now that not just anybody can travel with a first class plane ticket because it is expensive and not everyone can afford it. As a business owner, you can target these kind of people with your video in order for them to buy whatever you're selling because they have the money to spend. You can never go wrong with quality leads.

5) YOUR OWN PLATFORM

By now you should know that social media is rented land. Yes you heard that correctly, you don't own Facebook, Instagram, Twitter, WhatsApp, LinkedIn, Tiktok and the likes and that's why you need to have a platform you own like an Email list, website or blog. You can use your video on these platforms because you have control over them. Your video could be embedded within your Email campaigns, website or blog and your prospects could be directed to a landing page that hosts the video.

6) BETTER EXPLANATION

It's far easier and better to explain what you offer as a business in a video than it is to describe it in text or picture format. You also have the advantage of visuals to demonstrate exactly what you are talking about to your target audience. This can make your potential customers trust you and eventually buying from you. In this instance, you can create what we call explainer video.

Video is not an option but a Necessity

Now it is impossible to promote without high-quality video.

My brand needed to increase awareness in the online space, and the video was a great solution. We have not published animated videos on social networks before, and you are potentially missing one of the fastest-growing segments in the digital sphere. We started with a cheap explainer video, which was not too expensive for my company, and it did not help to increase the popularity of our services through social networks in the first days. We plan to release a new video to tell people more about our services.