The honest truth of the matter is that your bullet point is the ingredient in your copy that will make your readers picture themselves enjoying the benefit your product or service offers them.

HOWEVER, YOUR COPY WOULD BECOME MONTONOUS (REPETITIOUS AND LACKING IN VARIETY) WHEN YOU USE THE SAME TYPE OF BULLET POINTS.


Today we will briefly x-ray the BLIND BULLET.


The blind bullet is a “master bullet” that all other bullets fall under. The blind bullet tantalizes your reader with a curiosity-inducing statement but does not reveal the secret. As an aftermath, this type of bullet leaves an open loop that the mind longs to fill/complete.

The blind bullet would have your reader thinking like “I WANT TO KNOW THE ANSWER BEHIND THIS PARTICULAR BULLET”. The only way the reader can know is to buy the product or pay for the service.

For instance, if you are trying to sell a book on how to run a successful e-commerce business, could write something like this:

“ALIKO DANGOTE’S E-COMMERCE SECRET REVEALED IN THIS BOOK”


That will be all for today, have a lovely day and cheers to your success.

HOW TO USE BULLET POINTS TO ATTRACT CUSTOMERS

Hello dear reader, I’m sure you crushed the just concluded week and accomplished all/some of your goals for the week!

Let’s switch to the next gear on this subject!

Remember that your bullet point is the ingredient in your copy that will make your readers picture themselves enjoying the benefit your product or service offers them.

Last time out we focused on the “blind bullet”, (CLICK THIS LINK INCASE YOU MISSED IT) today we’ll beam our search light on the “Themed Sequence bullet”.

This type of bullet spells out the ISSUES YOUR PRODUCT ADRESSES. In other words, this bullet places EMPHASIS ON THE PROBLEMS YOUR PRODUCT OR SERVICE SEEKS TO SOLVE.

Let’s assume you are trying to solve diet related problems or excessive weight/fat problems, you could write something like this:

 THE SEVEN DEADLY DIET SINS

 THE THREE FOODS YOU SHOULD NEVER EAT THAT ARE RECOMMENDED BY YOUR DOCTOR. EAT THESE FOODS AND YOU ARE SURE TO STAY FAT


 WHY THE TIME OF DAY YOU EXERCISE IS VERY IMPORTANT AND WHY MOST DIET GURUS HAVE THIS INFORMATION WRONG

That will be all for today, have a lovely day and cheers to your success

AVOID THESE MISTAKES AND ENJOY A SUCCESSFUL DROP SHIPPING BUSINESS. (PART TWO)


You see, potholes are responsible for flat tires or completely damaged tires, steering damage, damaged shocks and damaged exhaust system amongst others. All these can negatively affect the functionality of a vehicle!

Mistakes in drop shipping are like potholes and they have the capacity to slow down or eliminate the speed of your business! So, your best bet is to be like that sharp driver and AVOID THEM! In a jiffy, I’ll be sharing with you THREE major mistakes you must AVOID if you want to become a drop shipping juggernaut!
 Avoid dishonest suppliers
I can guarantee you that this group of persons are bad news! You must avoid them at all cost! They will destroy your business after claiming that they have supplied products to your customer(s) when in the actual fact, they have not! The implication is, a lot of customers will doubt your credibility and stop patronising you!


 Setting unrealistic goals for your business!
You must understand that this business type takes time and maximum effort and as a result it requires patience. As a rookie, your major goal should not be making money from the get go but try learning as much as you can so that it will be easier for you to make sales. Once you make sales, then the money will start rushing in!

FINALLY

 Inconsistency with posting
As trivial as this sounds, this mistake can be detrimental to the progress of any drop shipping business! The truth is, no customer will want to patronise anybody who opens their store (physical or virtual) for business whenever they feel like instead of DAILY. Your consistent posting shows that you are ALWAYS open for business, serious and reliable. Choose a specific time you can conveniently post content EVERY DAY on your social media business handles. You can post twice in a day or more depending on your capacity. The crux of it all is that you must so that you can be SEEN!


That is all for today, cheers to your success.!!!
Sam