How do you start a conversation with a potential customer?

It's not easy to start "toasting" when you know that you have money on your mind right?

This person is going to see right through you and your selfish motives right?

That's exactly how it can seem and none of us want to appear selfish, scummy, or like a scam artist!

The good news is, you won't come off as a scammer if you follow some simple guidelines established by sales professionals since the dawn of time.

What are these guidelines and principles?

There are several...the first of which is to realize that "it's not about you". It's about the customer or the other person at the end of the conversation.

If you come into the conversation wide eyed and blazing with enthusiasms to talk about YOU and YOUR product or service, you are going to turn most people off.

You have to make the conversation about THEM and THEIR needs.

How do achieve that?

More guidelines for that in future posts.

Ask a question (not related to the sale)

Thanks senior man. You anticipated my next post perfectly! But you DO have to ask some questions related to the sale. More in that later.