Why should you build rapport in business conversations?

We ought to build rapport in business conversations because it makes us more effective in relationship building.

Relationship building in itself is essential because we won't be able to achieve our business goals in most cases without a modicum of some sort of a cordial relationship.

Our goals usually in business are 1. to promote our products or services to customers 2. fundraising and capital acquisition to develop or finance a business idea 3. looking for business associates and maintaining relationships with stakeholders.

These activities are a lot easier to do once we have developed a certain level of rapport with potential clients, customers, investors, and other business stakeholders.