I am a digital marketing expert. I've studied online shopping data in Nigeria particularly Lagos and one thing I find true is that alot of people order food online than electronics, clothes and even groceries (Supermarket products I mean).

I think people should have been more worried about buying and eating cooked food from vendors they do not know if they are neat or the quality of meals they are eating. But surprisingly alot of online shoppers will buy food online and fear to buycloth or electronic because they fear for quality.

The other last thing I still don't understand is why do Nigerians don't shop from supermarkets online? Is it that the supermarkets are not online or they just don't like online shopping from supermarkets?

Its because you can't have fake food but there are lots of fake, low quality clothes and expired groceries which will be difficult to return once purchased.

That is because food is a necessity and the most required in life.

But there are fake food ingredientsand why dont people fear for food poisoningas they fear fake products? Just curios.

Blessedmercy8:
Its because you can't have fake food but there are lots of fake, low quality clothes and expired groceries which will be difficult to return once purchased.