We are talking about Facebook Ads, but the real name of Facebook’s advertising platform is Facebook Business.

So, Google Ads or Facebook Ads?

Should you choose one or the other?

The 2?

Where should you start and why?

Whether it is to drive traffic to your company’s website, find new opportunities, receive more incoming calls or win over new customers, Google Ads or Facebook Ads are two most reliable platforms. Obviously, it depends on your product and service rendered. But this is not the only criterion of choice!


1. Audience – Search intent or friends and fans?
Google processes about 6.9 billion queries every day (80,000 per second). Search engine ads therefore reach billions of people every day.

Facebook has nothing to be ashamed of with its 2.2 billion members connected each month.

On the other hand, the intentions of these 2 platforms are not at all the same:

A user on Google is always looking for something in particular,
While a user on Facebook seeks to find out what his acquaintances are doing and/or saying.
Google is therefore very contextual and very precise, while Facebook is less so, but has the advantage of knowing a great deal about its users.

To take an analogy, Google is a “shotgun” and Facebook is a “fishing net”.

Read More: https://notchreports.com/facebook-ads-vs-google-ads-which-is-best-for-your-business-in-2022/