Location: Anthony Village, Lagos

Job Responsibilities

Conduct extensive research on the competitive landscape and the area in which you will be operating in the software development market.
Support the Business Development team by creating value propositions
Articulate the value of the business technology to non-technical audiences
Identify new potential partner arrangements (technical and commercial)
A deep understanding of tech products such as School Management System, Learning Management System and Business Management System, how they grow, and how to engage customers.
Prepare accurate reports on our marketing campaign’s overall performance.
Coordinate with advertising and media experts to improve marketing results.
Identify the latest trends and technologies affecting our industry.
Identify relevant third parties that can promote our business/products
Design and oversee all aspects of our digital marketing unit including our marketing database, reviewing contents, email, and display advertising campaigns.
Develop and monitor campaign budgets.
Evaluate important metrics that affect our website traffic, service quotas, and target audience.
Work with the team to brainstorm new and innovative growth strategies.
Managing the company’s products: School Management System, Learning Management System, Business Management System and Church Management System; working with our in-house designers and programmers to implement the necessary changes to increase leads and direct sales;
Working with the sales team on constantly improving our B2B sales pipeline, from lead generation to sales closure;
Making feature recommendations to the Product Management team, based on user feedback, satisfaction studies, and competitive benchmarks;
Job Requirements

Act as a Products Owner, maintaining the product backlog, and creating feature descriptions to provide guidance to Engineering & Data, alongside facilitating refinement and planning sessions.
Advocate for our software development team to understand the problems faced and proffer solutions where necessary.
Ensure post-launch communications are targeted to the right end users and contain key messages which are easily understood.
Understand how to bring value to customers, using a sharp commercial mind to drive performance
Must be excellent at communication to bring together people with diverse experiences, opinions and opportunities in order to get things done, and build deep relationships based on trust and respect.
Ability to inspire and empower your team to achieve the business vision and goals as well as support key projects.
Must have a coaching mindset, sharing your learnings with others to help them improve.
Intensely analytical – you rely on quantitative data to make decisions, you use data to discover opportunities, identify issues and drive performance.
Must be a team player who is excited about delivering outcomes through the team.

https://kopajob.com/job/product-marketing-manager-at-norak-technologies-ltd/