In spite of the number of trending social media platforms surfacing, email has always been the most preferred method to deliver professional messages. By the end of 2022, the number of email users will grow to over 4.2 billion. Many businesses prefer email marketing as their preferred way of communication due to the effective access to potential customers.

Once you’ve understood the significance of email marketing, the next step is to make your marketing strategy stand out and be more apparent among the sea of 283 billion emails being sent out daily. You can always collaborate with online marketing services like GOYOU Branding for more tailored strategies that will suit your brand.

Let’s get started on effective email marketing practices for your business.

1. Build Relationships
Through marketing campaigns, you have the freedom to promote your brand the way you want. You can use email to announce new products, introduce brand prospects and invite subscribers. While promoting your brand as much as possible is a great strategy, maintaining relationships with your customers is also a good idea.

Start by using a proper email address to stand out among all the donotreply@business.com emails. Give your customers the ability to reach out to you and ask queries to show them that you are more accessible and authentic. Another good strategy is offering something valuable to gain customer loyalty. Send your customers coupons or gift codes through emails from your brand.

2. Use Visuals
Hubspot showcased a popular email marketing strategy in 2016 by a nonprofit charity organization. Their object was to inform their donors of how impactful their funding was on the project. They expressed this through the use of visuals, an explanatory table, and a project timeline. Email recipients immediately understood the message through infographics, video clicks, and visual elements. The use of pictures and videos also draws in customers. Taking this approach saves a lot of their time from reading the message. This allows them to grasp your brand’s concept immediately.

3. Create Good Content
You have to ensure that email recipients get past the first obstacle, i.e. clicking on your email and catching their interest. A couple of ways to do this is to create a captivating subject line. Most subjects sound like spam or an exaggeration, so try to avoid making people think it’s a boring spam email. To do this, mention a problem they’ll find answers to by opening the email. Or make them smile. Another helpful tip is to personalize your email. Use the customer’s name instead of “Dear valued customer”; it’ll make it more personal and less bot-like.

4. End With A CTA
Despite the many times you’ve heard about the importance of the “call to action button”, it is worth mentioning again how vital it is. You must instruct your customers on what to do and how to follow you. Include a link to your website or store and try making it seem tempting to click with a good set of enticing wordings.

5. Choose The Right Time.
Timing is everything. You need to be calculated to ensure that you make the most out of your email. The reason why timing is given so much importance is to cater to your customers. They may want to share the content on social media with their friends, so it is wise to keep their schedules in mind. There is no particular time that fits all situations. This requires research to determine which moment is best suitable to drop emails while keeping in mind...read.. https://alabiansolutions.com/blog/6-best-practices-for-creating-an-effective-email-marketing-strategy/

Can you please suggest me best email marketing for small business that can actually scale my business.