YouTube is an online video sharing and social media application whose headquarters is at San Bruno, California. This video sharing application was launched in February 14, 2005 by its founders Steve Chen, Chad Hurley, and Jawed Karim. Analysis have shown that YouTube is the second most visited website after google. It is reported that more than 2.6 billion people watch YouTube videos and they spend more than one billion hours watching videos in a day. This wonderful video sharing application was purchased by google in the year 2006 for a sum of $1.65 billion. Content creators in YouTube can participate in google AdSense program which allows them to get paid for their work.

Varieties of videos can be posted on YouTube by companies and individuals, example of such videos include; vlogs, live streams, movie trailers, feature films, video clips, documentaries, music videos, etc. Individuals are the most content creators in YouTube they do this by creating video contents geared towards teaching and entertainment, recently companies started creating contents to promote their businesses and also to introduce their new products. YouTube have a strict rule that makes sure that videos or contents posted does not violates their policy, they also have a system that enables their subscribers to report any inappropriate content.

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Simple steps on how to create a YouTube channel.
Setting a YouTube account and creating its channel is quite a simple and straight forward process. The following steps will guide you on how to achieve your goal.

Step 1. Create a Google account.
You need to create a Gmail account for you to get started, if you already have one then there is no need of creating it. You can login into YouTube with your Gmail account details i.e. username and password.

Step 2. Set up a YouTube account.

You have already setup a YouTube account with your Gmail account but for you to create a business brand account, go to YouTube account page and select “Create a channel” enter the business brand account name. with the business brand account, multiple people can be made admin. The business brand account also comes with a YouTube Analytics which gives you access to see the traffic your content has generated and also the trending content.

Step 3. Customize your YouTube channel.

Customizing and designing your channel dashboard is an important factor in getting traffic to your channel. Click on “customize channel” and check out the three tabs i.e Branding, Layout, Basic information and then input necessary things and attractive words that can get traffic to your channel. Try and do keyword research using semrush or ahrefs, your keywords maybe questions or “how to” keywords that is related to your content.

Uploading your channel icons and pictures is done in Branding, there is also an option of using a YouTube branding template for your channel.

Step 4. Uploading your first YouTube video.

Uploading your first video is the next thing to do after branding your YouTube channel, this is the interesting part of the whole process and you get to be excited after uploading your first video because your journey as a content developer begins from here.

To create videos or contents that you will show to YouTube subscribers, tap the create button that is positioned in the top-right corner and then follow the simple steps that follows.

Step 5. Get your YouTube channel to rank first.

Good content will always attract subscribers and traffic to your channel, always make sure that your content is interesting and appealing so as to draw traffic. You can utilize SEO (Search engine Optimization) tools to optimize your channel.

To optimize your video, use a wonderful, descriptive title and attractive video title because subscribers will want to get a quick result without wasting time. Also front-load your keywords and add link to your previous videos. Try as much as possible to create table of contents to aid your viewers see what they are looking for.

To moderate your contents, add tags that is related to your topic. Tags helps YouTube’s algorithm understand what your content is saying also categorize your contents to make search engines trace the right audience.

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Great tips for creating a good YouTube channel.
Use attractive channel art and thumbnails
Channel art and thumbnails are like billboards for you to showcase your content, you don’t want to jeopardize your chances of getting your channel getting subscribers to your channel. A good thumbnail is clear and aligns with the video or content title. With great thumbnail, your channel will stand out.

Select a perfect channel icon
An icon is a logo that will be used to represent your channel. This icon should match your brand and balance your channel banner. Your icon should follow YouTube’s guideline for images.

Create playlists
Creating an organized playlist video is a good practice that helps in keeping viewers on your page. Playlist also make your videos to auto-play, once a video ends the next video follows and it continues the same way till the end of the video.

Create a channel clip.
A channel clip is the first thing a viewer watch to help him/her understand your content, use the clip to make them be inquisitive of your channel. Your clip should be snappy and explanatory.

Take your time and create nice contents.
Your viewers will want to watch wonderful videos in your channel. Creating a good content is really tasking but you will get to enjoy it after you have created it. Good YouTube videos should have attention drawing introductions, wonderful branding, background music and a clear audio.


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