Paid search is a method that can be very effective in capturing many visitors to your site. With platforms like Google Ads or Bing Ads, anyone can become number 1 in search engine results for the keyword of their choice, for a cost-per-click fee.

Google Ads promises to effectively target your audience by allowing you to bid on keywords in real-time and get users to click on your ads. A simpler and faster way than natural referencing, which requires long optimization work to achieve comparable results.

However, this platform can be complicated for advertisers to use. If you’re not familiar with Google Ads, errors can greatly reduce the relevance of your ads. Your campaigns may then be ineffective.

So what are the common mistakes of advertisers and how to avoid them?

1. An irrelevant landing page
The landing page to which your sponsored link refers is at least as important as the ad itself.

You will need to choose a landing page for each ad created. Don’t just always send your ads back to your homepage. This is often the least relevant page since it is essential to offer users the most precise solution to their problem.

Generalist pages are not targeted enough. You then take the risk of not converting your visitor if he does not find quickly and precisely what he is looking for.

Since you pay for an ad with every click, you need to maximize your chances so that it leads to a purchase or a qualified lead.

Indeed, if it does not meet the expectations of the visitor and if it does not facilitate the conversion, this page has no interest.

An inconsistent landing page with the title and description of the Google ad

If the ad says “Cheap sandals for the summer”, you can imagine that the visitor has no desire to come across a page presenting him with fur boots.


Continue Reading : https://notchreports.com/11-common-mistakes-to-avoid-on-google-ads/