Waiting for a web page to load is frustrating for users, and it is one of the top reasons for higher drop-off rates. Regardless of how exciting or well-designed the page is, speed matters. Moreover, it can drive visitors to your competitors. According to Google research, visitors who get delays up to seven seconds are 113% likely to leave the page. As a result, page speed is an integral part of SEO, and it plays a critical role in SERPs.

Here are a few ways to improve user experience and increase loading speed.

Find Out the Cause of Lagging:

The first step is identifying the lagging factors slowing your site. Several plugins and built-in tools can make this step easy for you. These tools have a different input for your website. For instance, a few show your page’s speed score according to country.

Moreover, finding a solution requires you to understand the problem. It can be the case that your website has critical issues. In contrast, you can resolve it via SEO analysis. For this, you can partner with a reputed SEO company in Adelaide, Melbourne, Canberra, etc. These SEO agencies will also help understand the design of your website and offer solutions to improve page speed and overall quality.

Compress the Images in Use:

It’s essential to evaluate your site’s visual expression. Adding large images to your website makes the page load slowly. All files should be under 200kb. Aim to go as small as you can, but maintain clarity.

Pro Tip: Crop your image the same as display size. After that, compress the image file (it takes up less space).

Minimize Redirects:

Redirects are just as frustrating as slow-speed pages. Users are made to visit more than two different pages before accessing your target page.

Many redirects waste time and take away attention from your page. Consult SEO firms in Adelaide to determine which redirects are necessary for you.

Speed Up Mobile Speed:

60% of mobile devices in use conduct Google searches. Many companies today are optimizing their sites for mobile users. This step enables your site to earn you a better page speed score. You can check the user experiences on the mobile site to eliminate instances of lagging.

Improve Server Response Times:

On average, the response time should be less than 200 milliseconds. Eliminating the errors that lead to a slow response improve customer experience. Improving and managing the time it takes for users to get a response will keep them coming back.

Reduce the JavaScript, HTML, and CSS Code:

Useless data negatively influences the speed of your page. Minimize the extra codes by removing unnecessary language, spaces, and notes. Do a website audit to know what you need. With SEO company in Adelaide, you can improve your website ranking, increase page speed and grow organic traffic without unnecessary codes.

Remove Render-Blocking Elements:

Before the page gets to the main content, there could be a lot of distractors. Again, this will be frustrating because your page focuses on non-important elements. Such elements include the sidebar and banner. It is crucial to prioritize your code to prevent time wastage.

Use a Content Delivery Network (CDN):

CDNs are server networks involved in the distribution of information. They store a browser cache to fasten page loading. When a user loads your website, the data comes from the nearest CDN server and not your server. This method facilitates faster page speeds.

SEO is the backbone of any successful website. When coupled with fast page speed, your website gets a high rank among two billion sites worldwide.