Social media event promotion has become necessary as it is the platform where 58% of the global audiences are.

Social media has become the world’s largest platform for people to connect, showcase, promote, and sell tickets online. No business today can avoid the power of social media.

Promoting an event on social media is like the most basic yet the most challenging activity. If you do it the right way, it will do wonders for your event.

In this marketing clutter on the internet, the question persists that, how to promote an event on social media in such a way that I get into the spotlight of my audience.

In this article, we will cover 15 ideas that’ll help you promote an event on social media.

So, let’s get started!

15 Smart Tips to Promote An Event On Social Media
Here is a list of top tested channels and methods that you can use for your event to stand out amongst your peers.

1. Make your presence felt!
We know that this is the most basic step one must follow, but this is the most important step too. To grow your social media audience organically, the best way is to create content and be active on the platform. Regular feed updates, story engagements, and keeping up the trend are all it takes to be on the top of the mind of your audience.

Social media algorithms could negatively impact the growth of your page if you actively engage on social media only when there’s an upcoming event and become ghosts when there’s nothing in the line-up. Event organizers should follow this healthy posting schedule to be present in the mind of the audience-

At least one post a day (two recommended)
Two carousels a week
One short video (Reels, YT shorts, etc.) every 2–3 days
Daily stories with the features provided by different social media
Two value providing posts every week
Two long posts.
One Live video session per week
Don’t forget to add a call to action in your post descriptions.

2. Don’t Just Promote, Provide value
If you think it for the long term, providing valuable content to your audience is what will help you grow your social network. People visiting your page and finding content that provides value to them are likely to follow your page. On the other hand, if you only post promotional content, people are likely to bounce off your page.

No one would like to be flooded by promotional content. Instead, people are interested in getting solutions for their problems. Promotion is always secondary.

Try to provide free value around your event to the consumer and promote your event subtly.

Suppose you are organizing a workshop on some topic. To promote your event, share the problem that consumers might be facing, provide a brief answer and promote your event in a way that the target audience is excited to get access to your premium content.

While promoting your event, make sure to add call to action buttons in case someone is interested in your event.

3. Place social media sharers wherever possible!
Social media sharers are one of the best ways to promote your event indirectly.

Think of it in this way. Someone visits your event page and likes it so much so that they plans to share it in their network. With the help of social media sharers, they can share it to their network in just one click. This helps you grow your word-of-mouth publicity.

4. Don’t underestimate the power of Hashtags
Everyone uses hashtags in their posts, but do you know how to get the best out of it? Hashtags are much more than we think. They are the second-best way to gain organic traffic (The first being content).

It’s not about how many hashtags you use, but the relevance of it! Everyone spends a lot of time building the content. Some time should also be dedicated to researching for perfect hashtags. After all, no one would like their content to not reach to the audience.

5. Utilize All features available to promote an event on social media
Different social media platforms come up with different features and updates from time to time. Event organizers should make sure to stay updated with the latest features and use it to their best advantage.

It is the tendency of social media platforms to promote the posts which use their new feature updates. Take the example of Instagram reels.

These are some of the features on different platforms that might keep you ahead-

Instagram reels
Stories with features like Timer, Geotag, Business tagging etc.
Instagram Guide
Instagram Live
Using Spotify music inside Instagram
Facebook stories
Promotional YouTube Shorts
LinkedIn Stories
LinkedIn events etc.
6. Video > Image
Video content is always greater than Images — both in terms of engagement and organic reach. Videos would always grab more attention than an image. Videos are also shown on the top of your home page according to the algorithm of social media.

People keep scrolling all the time. The attention span on any post is not more than 5 sec. You have to make sure that the audience stays engaged and doesn’t drop off from the post. You can do this better with amazing videos.

7. Use story features available on the Instagram
People these days tend to engage more with stories than with posts. Stories being on the top of each Social media UI page are more likely to be seen.

Event organizers need to make sure that they make the best use of these stories to promote event on Instagram. Sharing the post on stories is not enough. In order to improve your social media reach, you have to use the feature provided by the platform. Following are some story features that you must try –

Timer — Using a timer to showcase how much time is left for your event to start.
Swipe up — Adding ticketing link.
QnA — Asking out the audience to send them questions for their event or to guess what’s going to happen. This feature can be used in many other creative ways.
8. Event On Facebook
Facebook is one of the best channels for social media event promotion. It has tools specifically designed for events, and organizers must utilize them to their best advantage.

One such tool allows you to create an event on Facebook. Creating an event is super easy and can do wonders to sell tickets on Facebook for your event. Facebook events remain one of the top-performing platforms for lead generation for your event. There are several advantages of creating a Facebook event. Our top picked are –

Inviting people to a Facebook event is easy
Automated suggestions to the interested audience
9. Post Behind the scenes
It takes a lot of effort and courage to build an event. Why not leverage it in front of the audience?

It is always an excellent opportunity for the company to exhibit the hard work behind making the event happen. For example, event marketers could capture small moments while preparing for the event and regularly post the same on social media platforms.

Click Here: https://goallevents.com/blog/social-media-event-promotion-guide/

You can also use an event management solution like http://ticketcloud.co they offer you complete event management services for free from ticket sales to attendee management and check-ins it's nice.