If you're trying to raise funds from investors for your big business idea, you'll have to show some SALES to show that there's a willing market and room for growth for the business.

In the absence of sales, you should be able to show the investors that there's some TRACTION for this business idea that you have.

Traction is the idea that people are willing to DO SOMETHING with your big business ideas.

So if your next business idea is an app to show LAG and ABJ drivers where VIO and LASTMA are so they can avoid the traffic and the hassles of law enforcement, you should be able to show the investors proof of TRACTION.

Traction in this case might mean that you showed the app to 500 drivers in the last 2 months and out of those, 350 downloaded the app. Maybe out of the 350, 200 have been using it daily for at least 20 days a month in the last 2 months. And maybe out of those 200, they have recruited another 120 drivers to join using coupons and referral codes that you gave them.

This shows that your idea is so great that people are willing to use it as it is. This will inspire the investors and make it possible for you to argue that with their investment, you should be able to recruit more, advertise more, invest in more app development costs, and do whatever it is you need to build something massive that we can all partake of in the future.

Does pursuing traction need a certain measure of sales skills? YES! Because you have to talk to someone in the first place to get them to use your app!

Imagine toasting and cajoling Lagos taxi drivers on why they should install your app!

Increase your chances of getting your business funded. Learn how to sell so that you can demonstrate traction for your great business idea.