There are several ways you can loose out for not using video in your sales process as a business owner. Here are 4 reasons why your business is not making sales:

1) Reduced engagement: Video is an effective way to grab and hold people's attention, and can be a more engaging medium than text or static images. Without video, you may struggle to keep people interested in your product or service.

2) Lack of visual element: Video allows you to show your product in action, demonstrate how it works, and provide visual examples of its benefits. This can help to build trust and credibility, and can make it easier for people to understand the value of what you are selling.

3) Difficulty explaining complex concepts: Some products or services may be difficult to explain or understand without the use of visual aids. Video can help to break down complex ideas and make them more accessible to a wider audience.

4) Missed opportunities for personal connection: Video can be a powerful tool for building personal connections with potential customers. By using video, you can show your face, your personality, and your enthusiasm for your product, which can help to establish trust and build relationships with your audience.

In conclusion, while there may be some circumstances where it is possible to sell effectively without using video, it is generally a valuable tool that can help you to engage with your audience, build trust and credibility, and make it easier to explain and sell your product or service.

Video is not an option but a Necessity