One of my favourite students at the Evolve Africa Business Incubation program for 2022 said she'd tried prospecting in her business earlier and gave up for something a lot easier.

Prospecting the art of asking of yourself the question, "who could I talk to today that could become a customer tomorrow?". Off course prospecting also involves the PRACTICE of going out and looking for same people to talk to.

The talking part was hard for the student because she spoke to a few dozen people every week and was exhausted.

She figured online activities would be a lot easier and this is how her relationship with "demand generation" began.

Demand generation is mostly about creating AWARENESS AND INTEREST online for your product or service.

This sounds a lot easier than talking to strangers right?

Maybe!

But "behind the keyboard" and not "face to face" doesn't necessarily mean "easier".

Demand generation also comes with it own daily hassles and worries.

What demand generational activities was she trying out by the way? WhatsApp groups, Facebook, and Google my business.

Was the journey easy?

We'll continue that in another post tomorrow!