The most important part of press release distribution is to reach your target audience. But knowing who is going to be your target audience is extremely important. With 3 demographics you can ensure your target audience,

1. Age Demographics

2. Gender Demographics

3. Geographical Demographics

Once you have these three things figured out then the rest of the distribution part can be achieved quite easily and smoothly. But distribute the press release you need to have a press release. For maximum benefits make sure that your press release format is absolutely on point.

1. Length for the PR

The first thing that you need to determine is the length of the PR. Based on the subject of your press release you can choose several words. The ideal would be between 200 and 500. If the subjects need to explain in detail then choose more words but if the subject doesn’t need a lot of explanations then you can choose lesser words.

2. The Inverted Pyramid

Make sure you follow the inverted pyramid system while you emphasize the relevance of the topic. The first potion should be always written most compellingly whereas the last option would be nothing but information details.

Title – The most important part of a PR would be the title. Write a catchy heading for your press release.

Intro – A catchy heading should be followed by an interesting lede where you start describing the newsworthy story to your audience.

Source – Then describe the source of the news.

Essential Details – Make sure to deliver all the essential details of the subject of the PR.

Quotations – If you are opting for a long PR then you should add some quotations to make your PR more enticing to your readers.

Contact Information – This will be the most important part of your press release. Provide all the information about your release in this portion.

Boiler Plate – This is a must if you want to elevate your branding options.
With a properly concocted inverted pyramid format, your press release will be extremely catchy for the world. And your website will witness huge web traffic as a result.

3. SEO of the PR

Another extremely important part of your press release distribution is having properly incorporated SEO. Optimization will help your PR to have a better online ranking. And you as a web user must have known the fact that most people will only click on the links that are coming on the first page of online suggestions. To have better web traffic SEO is a must in your press release.

4. Choose Information along with Interesting elements

While you write a press release you convey information to your readers, customers, and also to your potential customers. But only information will not engage as many people. You have to be interested in the ways of telling the story. No matter which domain you are working on having an interesting way to approach your reader will always work as a virtue to your distribution.

5. The Golden 5 W’s Rule

The reason why the 5 Ws rule is called a golden rule is several explanations. The most relevant would be, when a reader is reading your press release they may not be having any clue of what the press release is about and how they can benefit from the product or the service. The 5Ws are;

- Who
- What
- When
- Where
- Why

It will be the job of the PR writer to utilize this golden 5 Ws rule and create urgency around that release. It might be the best way to entice your potential customers to become your loyal customers. Make sure that the question is asked at the correct point so that the readers feel compelled towards the release.

To conclude the topic, as a company owner you should always look for topics that will interest your readers. There are plenty of options that will ensure better engagement but a press release is a delicate matter. The prospects of a successfully distributed PR are limitless. So, choose the topic wisely and write it press release in an accurate format.