The use of gift cards as a form of payment and gifting has been on the rise in Nigeria in recent years. With more and more businesses offering them as an option, and consumers becoming more familiar with the concept, the future of gift card sales in Nigeria looks bright.

One trend that is expected to continue is the growth of online gift card sales. With more and more Nigerians gaining access to the internet and becoming comfortable with online shopping, it's becoming easier for businesses to sell gift cards online. This not only allows for a wider reach, but also makes it more convenient for customers to purchase and redeem gift cards.

Another trend that is expected to continue is the increased use of gift cards for small businesses. Small businesses in Nigeria are often limited in their ability to accept credit or debit cards, and gift cards provide a convenient alternative. Additionally, gift cards can be used as a marketing tool for small businesses, helping to attract new customers and increase sales.

In addition, the use of gift cards as a form of corporate gifting is also expected to increase in the future. As businesses recognize the benefits of gift cards as a way to show appreciation to employees and customers, more companies will start to use them as a form of corporate gifting.

Overall, the future of gift card sales in Nigeria looks promising. With more businesses offering them and more consumers becoming familiar with the concept, gift cards are becoming an increasingly popular choice for both gifting and payment. As the use of gift cards continues to grow, we can expect to see even more businesses offering them and more customers using them.

Online gift card sales, small business usage, and corporate gifting are the main drivers of this trend. The convenience and flexibility that gift cards offer make them an attractive option for both businesses and consumers. As such, the future of gift card sales in Nigeria looks bright and with companies like Cardtonic making it easier to sell gift cards at good rates to clients, it's a good time for any business to consider offering them as an option.