This topic is relevant because creating customers is our primary function as business owners and self employed people.

Online communities are new school methods of lead generation because they are online and tech facilitated.

They involve the use of social media groups (Facebook and LinkedIn groups etc), online communities (reddit, discord, etc), newsletters, WhatsApp and Telegram groups and such.

Educative, informative OR ENTERTAINING content is used to biuld an audience from which you can invite people into these groups to nurture a community and biuld relationshps.

These communities can later serve as a loyal customer base for products and services that you roll out in the future.

This can't be a parasitic "one way relationship" because it depends on you delivering overwhelming value to your audience time and time again.

To get more on this and other topics discussed on the show, Subscribe For Free! to SALES FOR THE NIGERIAN BUSINESS PERSON in Spotify, Google podcasts, Apple/ iTunes, Pocket casts, & Anchor.

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