Many small firms don’t invest much time or energy into branding because they think big organizations handle it better and with more resources than they do. Keep in mind that your brand is what people outside of your company perceive of you as, and a strong brand not only sets you apart from your rivals but also aids in establishing credibility and trust with your audience.

https://hokdigital.com.ng/how-to-develop-your-small-businesss-brand/