You only know how to build things. You don’t know how to sell them, You don’t have much marketing experience, or perhaps you do, but not enough to complete any marketing process on your own.

How do you begin? Hire an expert or delegate to one?

What should your marketing budget in Nigeria be like? And once you’ve invested all that money, how do you know if it’s working?

I am sure you don’t want your business to run out of money before it even gets started. Many newly formed businesses in Nigeria, as well as more established ones, struggle with the same issue as they look for ways to boost sales and revenue.

I will outline the factors you should take into account when creating a marketing budget in Nigeria as well as how and where to distribute and use that budget as a start-up.

Consider the following before planning a marketing budget in Nigeria

1. Target audience
Who are they? After you have identified your ideal client, you can then decide how to market to them most effectively by answering a few questions. What are the people’s wants and needs? What aspects of purchasing your goods do they find challenging or unclear? And how can your product or service address these problems?

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