Loyalty and rewards programs can help businesses to engage and retain customers with rewards and benefits. The program incentivizes customers who maintain an active relationship with the brand by making repeat purchases and frequent engagement with brand activities. It empowers customers with additional benefits beyond transactions and keeps them retained with the brand by encouraging frequent purchases. However, when your loyalty program fails to engage customers, it may lead to losing customer interest and decrease the performance of the program. It is one of the reasons why many companies use gamified programs to engage their customers beyond transactions. Applying gamification in loyalty programs can help businesses to improve customer engagement and loyalty.

What is a gamified loyalty program?

Gamified loyalty program is a customer incentive strategy in which customers are incentivized with rewards and badges for completing various challenges and activities. For unlocking the next level, customers need to take valuable actions that deliver a sense of accomplishment for them. The program helps businesses to interact and engage with customers in a fun way to improve customer loyalty and retention.

Advantages of the gamified loyalty program

>>Improve digital engagement and social sharing
In this digital era, businesses need to maintain an active presence on social media to build customer relationships. Customers who like gaming and engage strongly in gamified content are more likely to be active on social media. Delivering gamified experiences to those customers with gamified loyalty programs can encourage them to share their experiences about the program on social media. This word of mouth encourages more customers to join the loyalty program and improve digital engagements.

>>Incentivize participation
Gamified loyalty programs also incentivize customer participation with virtual rewards like scratch points, milestone rewards, etc. This makes customers feel valued and improves engagement without any additional cost to the brand.