The International Women’s day is celebrated every year on the 8th of March, and for this year, it was celebrated only yesterday. However, based on the magnitude of such a celebration, some brands decide to take it beyond a day’s celebration.

If you are an e-Commerce vendor, you are probably wondering, how do I take advantage of this period, and record more sales? You have the right answer in the tips given below;

1. Offer discounts: There is nothing more exciting for customers than having to get their favourite products at discount prices. Especially when executed properly, this goes a long way in increasing sales for your brand. You are also at an advantage if you tie the reason for the discount to the current women’s day celebration.

2. Run a giveaway: Giveaways are here to stay, especially if you operate an online business. It works like a magnet to your potential customers, and also increases the chances of making sales as a business owner. If you want to make it grander, emphasize on prioritising your female customers.

3. Partner with female-owned businesses: This is another way to make it come closer to home. If you can, partner with female-owned businesses to make it worthwhile for your female customers. It also drives home the message that you are constantly considering their needs as a huge part of your sales audience.

In conclusion, there are various ways to boost your sales during the International women’s day month. Firstly, you can tap into the power of social media by creating content that resonates with your female audience. Secondly, you can offer exclusive discounts and promotions to women in your customer base, as a way of showing appreciation for their loyalty. Finally, partnering with female-led businesses and organizations can help you expand your reach and tap into new markets. By implementing these strategies, you can make the most of this important occasion while celebrating and empowering women around the world. Remember to always stay authentic, respectful, and mindful of the true spirit of International Women’s day month.