After distributing your survey questions to your target audience, you now wait for results to start streaming in. Regardless of the type of data generated from the survey questions, there are more steps remaining to complete the work. Remember that the data you collect is not final, and you need to analyze it to generate insights that you will present to your clients or target audience.

After collecting data, it's now time to choose the most relevant data points and set them aside, ready for the next step. Remember that survey analysis is a detailed process involving different activities determined to extract insights from customer data. You need to ensure that you only remain with essential data points that business stakeholders can use to make development decisions.

The most technical word when conducting a market survey is converting raw data into reports that your stakeholders can understand and use to achieve their objectives. Collecting data is not the only objective of conducting a market survey since you also need to compose data reports and deliver them in an appealing manner. The technical part is presenting the survey analysis report to your stakeholders or clients.

Before conducting a market survey, you always have clear goals in mind that you want to achieve. Collecting data from respondents is not enough to help you get the job done. You need to come up with survey analysis reports that communicate a clear message and can offer guidance during the decision-making process. Remember that decisions in a business environment should be made based on data and not instincts or thoughts.

If you want to make your survey data actionable, you need to compose a survey analysis report and deliver it to the business stakeholders in a compelling way. This article discusses different engaging ways that you can use to present your survey analysis report to the business stakeholders or clients. Best tool to create charts and graph is ChartExpo.

1.Infographics

Infographics are used to add a twist and a natural blend to your data analysis report to enhance message delivery. When using infographics in your data analysis report, ensure that you utilize different types of images but reciprocate the message you intend to deliver. The images you use should be dedicated to making the message clear and not distracting your target audience. The images should go hand-in-hand with the message to enhance emphasis and clarity.

When creating a survey analysis report of statistical data, you can use silhouettes to represent the population. Using this type of image helps the readers connect the data with the real features on the ground, thus helping drive the right message home. Ensure that your infographics reciprocate the type of data you are dealing with and are easy to interpret.

When dealing with data collected from open-ended questions, you can use a word cloud to translate the unstructured data. You can create a word cloud from the words that are mentioned by many people on a specific question within the survey.

2.Interactive Clickable Results

This is an incredible approach when you want your readers to explore the report further. When using this approach, you have the freedom to break your data into different categories to enable your readers to get detailed information from the survey results. One of the most common methods used is creating interactive maps when displaying demographic data.

When users are reading the data presented on the map, they can click on specific areas to explore the data distribution. This is a better method to use when you want stakeholders to get a clear interpretation of the nature of the data you have collected from different localities. It gives extra room for the readers to explore every component of the data report regardless of the type of data collected.

Interactive clickable results are highly compatible with every device enabling your target audience to get the right information regardless of the device they are using. If you want to drive your data to the right target audience without experiencing the limitations of devices used by your readers, this is the best approach to use.

3.Charts and Graphs

Charts and graphs offer you the simplest way of summarizing your survey analysis report. Graphs are easy for your target audience to understand since they do not require any technical skills to interpret the data presented. When you choose to follow this path, you need to understand that there are different types of charts and graphs that are designed to accomplish different tasks.

One of the most common types of graphs is the bar graph which is an easier method of showing data comparisons. This is also a simple approach to use when targeting a non-technical audience since the graph is easier to read and interpret. A line graph is another option that is used to interpret how data changes over a given time frame. When you want to show the breakup in your data values, you can acquire a pie chart that is designed to show the data breakdown.

When using excel charts and graphs in data analysis, reports ensure that the data values are clear. The chart should give a vivid description of the data without having to dig deep into it. The message should be clear and direct on point, and you can also offer a vivid explanation where necessary.

4.Spreadsheets

Even though spreadsheets are not appealing when you look at them lightly, they offer an incredible way of presenting your data analysis report. Organizing large data sets can be difficult, especially when you want to deliver a clear report to the stakeholders. Spreadsheets offer you a simple approach that you can use to organize massive sets of data and create a clear and simple data report that is easier to read and understand.

Despite the fact that videos and images work better when presenting data on websites, sometimes you may need to offer additional information. Spreadsheets work better if you want to add more information under your videos or images on a website. If you want to give your stakeholder a detailed look into the data, this method works magic. Also, if you have forgotten to include more concepts in your images, you can use spreadsheets to deliver the message.

Spreadsheets are expensive in nature, and they give an expansive room to deliver any amount of data depending on your needs. You don't need to get worried about the volume of data you have to say in spreadsheets are highly expensive, giving you the freedom to present all your data.

5.Video and Animations

Researchers say that many people around the world spend approximately 100 minutes every day watching videos online. This is why the use of videos and animations has greatly increased within the past few years. Most digital marketers and business owners have tapped into this methodology to present their products and services to potential clients across their target market. Approximately 88% of digital marketers have strongly invested in the use of videos and animations to deliver their message to potential customers.

Note that videos are powerful methods that you can use to pass your message to the respective audience. It is also a reliable way to attract the attention of potential customers and deliver the right message at the right time. When using videos and animations, your readers find it easier to remember the message. This means that your brand will stick in the minds of your target audience.

However, when using videos and animations, keep in mind that sharing options will be limited since not all platforms support this data format. You can also create an additional PDF that elaborates more about the data presented via the videos to allow readers to peruse during their leisure.

Final Takes

After conducting a market survey and now you want to deliver a survey analysis report to your stakeholders, you need to be creative enough to ensure that they can understand your message. The creativity lies in how you present the report and the tools you use in the process. There are different methods applied when you want to deliver a detailed survey analysis report depending on the nature of your target audience and the type of data you are presenting.

The methods outlined in this article can be of great assistance to help you drive the right message home. Keep in mind that visuals are more suitable when communicating crucial data points to the raiders. The data presented in the form of visuals is more attractive compared to any other format.