Market conditions are frequently changing. And as new software and technologies enter the space, the desires and demands of your customers will certainly shift.


Businesses focused on what's next ⁠— trends, technology, and product advancements ⁠— position themselves in a good spot in terms of avoiding uproar or "the next big thing."


And while keeping your product or service on the cutting edge is important, it's also important that your customer success and support efforts remain relevant.


To ensure your competitors aren't lapping you, make note of their customer success initiatives.


🔸 Focus on attracting the right customers.

Retaining customers is a lot easier when you've engaged with the right type of customers in the first place.

A big cause for churn is when your product or service isn't a good fit for the consumer.

Develop customer profiles so you have a clear understanding about the demographic characteristics and purchase behaviors of your target consumers.

During the sales stage, make sure you're clear about what the customer's goals are and that you're confident your product can help them reach those goals.

The right customers are the people who are engaged with your products, within your target market, and well-informed about how to work with you.

One of the secret to selling anything online as a business owner is having a persuasive copy

One that tingles their emotion, paint words in their mind and make them drop their money in your pocket🙃

If you understand the human nature then you would know how powerful a persuasive copy can help uncover the buying desires of customers

Their pain and struggles

Their want and needs

And you can capitalise on these factors by painting words in their mind and finally make them take the desired action you intend them taking(which might be sales, or leads

Depends on what business you are into

Unfortunately, I still see most business owners yelling and screaming all over social media

"come and buy"

"Abeg patronise"

You don't people buy by empathy

People buy when you trigger their emotion

Let's face the fact

Every human has a buying button

have you ever seen an advert online and you rush to grab your wallet

Pull out your Atm card

Insert your card details

And just pay for the prodict

If you are business owner and wanna increase sales online

Attract ready made buyers

You need a good sales copy

A sales copy is a detailed description of what your product or services is all about

It should emphasis on the customers problem

Make them see your product as the solution to their problem

Make a big promise

And lead them to the sale

Example:

Let's assume am selling a health product

Maybe a solution to diabetes

Instead of saying

Our new xyz product cures diabetes

Place a order to get yours today

To make it more attention grabbing I could start with a headline

A new cure for diabetes finally revealed

Are you tired of spending money on drugs monthly just to cure your diabetes

You've been moving from one hospital to another in search of the perfect cure

Stop wasting money on drugs that only compound the ailment

You can further give a brief details about diabetes(your product)

According to satista

Diabetes is currently ranked as the 5 deadliest disease in the world with approximately 4.5 death rate

Hope you get the gist