Historically, the gambling experiences of women have been somewhat hidden amongst nationally representative statistics and high-level trends. It’s easy to revert to long-held assumptions about preferred activities and less frequent participation, but when we dive deeper we can get a much better understanding of what motivates women to gamble, how they engage with different products, and how gambling fits into their day-to-day lives.

Nearly half (42%) of women have gambled in the last four weeks, predominantly on activities such as the National Lottery draws, other lotteries, scratchcards, and bingo. Women aged 35-54 are most likely to gamble (32%), with slightly lower participation amongst younger and older age groups. Lotteries and scratchcards are universally popular, but younger women are also gambling privately with their friends, and playing fruit and slot machines in gaming centers and arcades.

We know that online gambling products such as slots and casino games are often enjoyed by people who want to have some ‘me time’ and relax – whether it be during a break at work, or at the end of the day - however, there are lots of different reasons why people gamble. For many women, gambling provides an opportunity to be sociable and enjoy time with friends, with activities such as gambling at casinos, going to the bingo, and playing machines in arcades providing the opportunity to gamble whilst having fun with others.

It's important to note here that there have, for a while, been questions about the suitability of the tools that are being used to accurately measure and identify female problem gamblers and some have suggested that the statements covered by the PGSI may not be as effective for women as they are for men. One way to unpick this issue is by improving our understanding of the broader harms that are caused by gambling, which will allow bookmakers to zoom in on what these betting experiences are like for women.

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gambling and betting is naturally associated with men though

women engage in betting for reasons best known to them

i prefer casino and lottery!!!

nice piece!!!

gambling is good for networking,especially for women