1. Being consistent in your marketing collateral allows your brand to be easily recognizable and allows your customers and clients quickly get familiar with what your company has to offer. By communicating effectively with your audience, graphic design boosts brand awareness and name recognition. Strong visuals grab the attention of your audience, are memorable and stand out against the competition.

2. A company with memorable and attractive graphic design will stand out from competitors with dull or poorly executed graphics.
Graphic designers are trained to research your competitors’ visual presence to see what is already out there. If your biggest competitor has a dull, bland color scheme, your graphic designer will opt for bright and eye-catching colors to make you stand out. If your entire industry utilizes blue logos due to color psychology, the designer may opt for a different tone, tint or shade, or another color altogether that can stand out and still align with that psychology.
Author Stephen Bradley states, “Human beings have an attractiveness bias; we perceive beautiful things as being better, regardless of whether they actually are better. All else being equal, we prefer beautiful things, and we believe beautiful things function better. As in nature, function can follow form.”

3. Investing in professional graphic design and Business website sends a message that you are a business to be taken seriously. Would you make a serious purchase from a business that had chaotic, pixelated or sloppy advertising? Probably not. Design Hill states, “A logo design that looks aesthetically great speaks volumes about its company’s ways of doing business. A strategically designed logo gives the impression that the company runs its daily affairs of business in a professional manner. That counts a lot for ensuring the growth of a business.”

4. A brand’s visual identity consists of colors, fonts, logos, graphic elements and styled photographs. Why does your brand need a visual identity? Your audience needs to be able to recognize your brand and see consistency. This translates into a memorable and trusted brand in the eyes of your audience.

5. Newly established small businesses need to build trust and credibility with their customer base. This often translates to the coveted and desired phase of ‘brand loyalty’. A strategic, aesthetically pleasing and well-done logo can fill customers with buyer’s confidence.

6. An advantage of professionally done graphic design is the power of persuasion. For example, making a split-second decision about which product to buy at the store comes down, a lot of time, to how the product is packaged. That packaging can convey an important message or speak to the consumer in a way that helps them decide to make a purchase.

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Brand Identity Design for Asog Hill University

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