JOB TITLE: BRAND MANAGER

DEPARTMENT: MARKETING DEPARTMENT

LOCATION: VICTORIA ISLAND

SALARY : N250,000 - N300,000 (Monthly Gross)





JOB SUMMARY:

The Brand Manager has the responsibilities to develop and execute marketing programs thatincrease brand identity and brand awareness. He is to develop and executebrand strategies offline/traditional, digital, and paid social advertising programs for the business.



JOB DUTIES

· Development of the brand marketing strategies to establish strategic direction and program positioning.

· Developing and implementing strategies that resonate with the target market.

· Responsible for the development and execution of all in-store events, launches, promotions, and activation for the business/brand.

· Planning and executing marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.

· Building brand awareness and increasing brand value and profitability.

· Researching and analyzing consumer behaviour, market trends and competitor activity.

· Understand the products and services offering and approach of key competitors.

· Ensures all branding and key information strategies are in line with overall business strategy without compromising the brand’s integrity.

· Conducts research and analyses, translating campaign performance into communication documents and reports.

· Provide feedback into product development and service offers and participates in their development; collaborate to create, launch, and track performance of product and service offerings in our markets

· Developing, executing and coordinating the brand and promotional activities.

· Ensuring that messaging and marketing activities are aligned with brand and company values.





MINIMUM REQUIREMENTS

· First degree in business administration, marketing or in business with a concentration in marketing or any relevant field.

· Minimum of 3 years of experience as a manager preferably in a food industry

· Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience in the industry and in the marketing field.



Skills

· Business savvy

· Strong research and analytical skills

· Comfort with CRM software

· In-depth understanding of the company’s current products and future concepts

· Ability to think creatively and innovatively

· Budget-management skills and proficiency

· Professional judgment and discretion that comes from years of experience in the field

· Analytical skills to forecast and identify trends and challenges

· Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.





To apply, kindly send CV to anu.olutomi@globalprofilers.com with the Job Title as the Subject of the mail