Keyword research tool is the single most important task when you start a new Web Project with SEO in mind, Organic Search Engine Optimization for existing Pages and also Paid Search/Pay-Per-Click Marketing Campaigns.

Competitive intelligence is another important task internet marketers should take serious. Knowing what your competition is doing is helping you to make strategic decision. Something that works offline the same way it does online.

Online Marketers have an advantage over their offline pears. They can access information about their competitors marketing activities that can be worth a lot of money if used correctly.

Estimated spending for specific marketing campaigns, the campaign targets and the type of business optimization are information you can get in the offline world basically only by breaking several laws and risk prosecution and imprisonment.

The campaigns I am referring to are search marketing campaigns, one of the most important channels for an online business ranging from organic search engine optimization to paid pay-per-click search. This data is accessible in various levels of accuracy and detail on the internet and competitive intelligence analysts don't have to break any law to get those data.

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