What is Google Analytics 4?
Google Analytics is a tool provided by Google that allows business admins and marketers to track and measure their website’s user interactions and sessions with their eCommerce website. Google Analytics 4 is a replacement for Universal Analytics (Google Analytics 3).

Suppose you see Google Analytics 4 vs. Google Analytics 3. In that case, the benefits offered by Google Analytics 4 are more than that of Google Analytics 3, like providing enhanced data collection, detailed data tracking, and also supporting machine learning.

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