Let’s start with picturing this, you have some amazing ideas for your business or start-up and you are carefully planning how the events will turn up. In no time your savings are running out and now you have little to no marketing budget left to properly let your target audience know that you have started this business or are launching this product or service, what would you do? What will be your savior? Well, the answer is simple, and it is a press release or PR. Find it unrealistic? In reality, it is not, and the brooding popularity of PRs as marketing and advertising tool will prove that to you. So let’s dig deeper and see what benefits consistent press releases can offer you.

What is PR: the concept
When you understand what a press release is, how it can benefit your marketing campaigns will be easier for you to understand. A PR is an official announcement that brands make about any newsworthy event that has taken place in the business. It can be about any recent event, any new product or service launch, any change in management, any merger and acquisition, or any crisis.

So, now that you understand what a PR is, it is time to move forward with the 6 benefits it can give you and why you should use a specialized press release writing service.

1. Affordable Cost
The first and foremost benefit a press release can offer you is how affordable the cost is, which is much less than other advertising and publicity activities. You will get two options here where firstly, you can get services from PR agencies against a monthly retainer. On the other hand, you will have thousands of options online where you can get agencies online who will give you writing and distribution packages in one go, leaving you with a much more affordable option. The online websites offer you specialized and customized press releases, filled with keywords and will distribute your content to top-rated media sites.

2. Instant Exposure
This is particularly helpful for small businesses and start-ups as press releases can get you instant media exposure. When you distribute your PR content to top-rated media and news sites, your business and brand will receive immense exposure along with an already established audience and reader pool.

3. Communicating with Target Audience
Distributing and publishing PRs regularly is an effective way to reach your target audience. The impact that your PR will create is directly related to its newsworthiness, however, a press release still holds great value as it has an authentic style of presentation that feels different than a direct advertisement. When you communicate with your target audience through the media’s good coverage and writing, it will create a longer and stronger impact of your brand on your readers’ minds.

4. SEO and its Recognition
Press release copies, which are created using all the SEO criteria, will help your business name come up online higher and more frequently. How much recognition your PR is getting in online news and media sites has a significant impact on how your performance on search engines. Your PR content including targeted keywords will support your SEO efforts and place you higher on the internet search engine results.

5. Branding
As news stories are featured online, on top-rated media sites, news sites, blogs, and social media has a positive effect on your brand’s image and reliability. These will also help you to be recognized in your industry and business circle easily, creating a positive perception.

6. Public Image
When your PR will be covered by reputed media sites, it will bring a sense of trust among your target audience. The more your stories will feature in top and reputed media and news sites your brand’s reputation will increase gradually, affecting the brand’s image immediately and positively.

So look for affordable options online and increase your brand’s visibility and reputation with the help of press releases today!