A marketing strategy refers to a comprehensive plan or approach developed by a business or organization to promote and sell its products or services effectively for maximum profits. Marketing strategy outlines the goals and objectives of the marketing efforts and provides a roadmap for reaching the target audience and achieving desired outcomes. There are various types of marketing strategies that business owners have used over the years to promote their products or services. In this article, we shall be talking about the top 12 commonly used.

A well-defined marketing strategy takes into account the target market, competitive landscape, customer needs, preferences and available resources....... continue reading