Certainly, you should, because every business out there that embraced email marketing has reported positive leaps in their revenue generation. 

Brands like Paypal, BuzzFeed, uber, and more attributed their notable success to email marketing. Therefore embracing email marketing for your business is a good way to go.

Think of email marketing as a cinema where the only element holding the audience's attention is the movie. In the case of email marketing, it's only your message that is holding your audience’s attention if you do it right. 

With email marketing, no pop-ups, competitors, or bot messaging, to disrupt the interaction your audience is having with your message as they read it. Hence you can be sure of eliciting a positive and immediate reaction from them.

But to achieve that you need an exact understanding of:

▪︎Email marketing 

▪︎Email copywriting 

▪︎Email marketing systems 

▪︎Email marketing campaigns 


Don't worry though, as I will unpack what they mean and how you can leverage email marketing for your business, whether or not you have been utilising email marketing for your business. 

Email Marketing 

Email marketing means sending out carefully prepared and persuasive emails to your subscribers to build a relationship and promote your products or services. 

That can only be if you have an established email list and brand credibility.

 To achieve the two you need a website with an effective opt-in page, where your audience can exchange their email address for downloadable content, usually an ebook or special report they perceive as immensely helpful to their lives.

When designing the opt-in page, don't overcomplicate things as your audience is impatient. Just ask for their name and email address. And that's it.

Email Copywriting

Copywriting is any form of persuasion that triggers an immediate reaction and response from the recipient. In email copywriting it's the persuasive use of words in your messaging to influence, inspire and spur your audience into taking action which may include: 

 ▪︎Agreeing to schedule a call with you. 

▪︎Visiting your website.

▪︎View a product demo.

▪︎Order your product or service.


The list goes on, to enjoy superior success you need to know your audience through and through.

Then appeal to their deepest desires and interests in all your email correspondence with them. Do that and they will readily respond and have unwavering loyalty to your brand. 

Email Marketing Systems 

You might be wondering ''how you 're gonna pull off this email marketing stuff since you will be emailing multitudes of users"?.

That is where the email marketing system comes in. They are platforms designed solely for managing your email list and how you will be engaging with that list.

Here is a list of what any email marketing system can help you do:

▪︎Maintain your email list.

▪︎Help you with email templates to remove ambiguity. 

▪︎Track your email campaigns and report how it's performing. 

▪︎Integrate your tech stack for uniform operations.

▪︎Help you with customer support to resolve disputes. 

▪︎Help you schedule emails on autopilot. 

▪︎Etc. 


Some of the best email marketing systems or service providers include: 


▪︎activecampaign.com

▪︎campaignrefinery.com

▪︎sendlane.com

▪︎convertkit.com


These email marketing systems have been used and vetted by industry leaders in marketing, therefore you can't go wrong using any of them.

And they are easy to use too. Once you register, it's just plug and play, because they have loads of email templates you can use, for any form of email campaign your business requires.

Email Marketing Campaigns 

Email marketing campaigns are a series of emails you send out to your email list at consistent intervals for marketing, sales, or nurturing purposes. 

Emails you can send can have varying lengths and styles, but what matters is that the campaign series should tally, be relevant and consistent with the previous ones in the series, to help you achieve your purpose of the campaign, whether is to sell or maintain the relationship you have with your subscribers.

Email marketing campaigns you can run for your business include: 

▪︎Email newsletters.

▪︎Welcome emails.

▪︎Promotional emails. 

▪︎Flash sales or one-time offer emails. 

▪︎Cart abandonment emails. 

Etc. 


Those are email marketing campaigns you can run for your business which depend on your goals at the time of running the campaign. The purpose of email marketing campaigns is usually to sell or keep the relationship with your subscribers stronger. 

Whatever you do, keep the email campaigns short, relevant, and consistent. 

We have come a long way, a quick recap on what you have learned before you go.

▪︎Email marketing is not going anywhere. It's just getting bigger, easier, and more profitable. 


▪︎Email marketing establishes your brand, builds and strengthens relationships, and overall it has the highest returns on investment compared to any other form of marketing.

Because it's personalised, persuasive, and melts resistance right from the beginning. 


▪︎Email marketing, email copywriting, email marketing systems, and email marketing campaigns all act as a cohesive unit that forms a successful email marketing blueprint for your business.


▪︎Email marketing is not mission impossible, because you can run the correspondence on autopilot by using the email marketing systems mentioned earlier. 


Thanks for reading. My best wishes to you.