In today's digitally connected world, social commerce has emerged as a transformative force, revolutionizing the way businesses engage with customers and sell products or services. Social commerce refers to the integration of social media platforms and e-commerce functionalities, creating a seamless shopping experience within the social networking environment. With Nigeria's booming e-commerce industry and a large population that actively uses social media, leveraging social commerce presents significant opportunities for Nigerian businesses to thrive in the digital marketplace. Read more here https://traydle.com/view_blog/1687326980191x402828264138604540

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Best Steps To Improve Social Commerce Strategy For Sellers In Nigeria

One of the top marketing and sales trends for 2023 is social commerce – which is the combination of social media platforms with e-commerce. Social commerce is a relatively new sales channel, but it's gaining traction as well as acceptance in Nigeria. However, affiliated firms must concentrate on developing a persuasive approach to stand out from the ever-expanding throng of vendors.

Steps To Improve Social Commerce Strategy

1. Choose The Right Platform

The preferences of your target customers would determine which social media channel is the most appropriate for your business. As such, social commerce businesses need to understand the functionality of each social media and how best they can leverage its features. This would enable sellers to maximize profits and minimize costs.

Recent updates to platforms like Facebook, Instagram, YouTube, and TikTok encourage and expand social commerce. For instance, Instagram once required users to click a link in a brand's bio to make a purchase, but this has been improved upon as the platform has streamlined the business experience with more recent features that encourage purchases.

However, the drawbacks of identity fraud, payment issues, and other concerns associated with these traditional social commerce platforms call for a need to have an intuitive platform that is not only convenient but also safe and secure for buyers and sellers. This is why Peppa has positioned itself as a full-suite social commerce platform in Nigeria. Therefore, Peppa is the best platform to sell your products at the best prices and ensure the safety of your account and transactions.

2. Tailor The Experience

The ease of the procedure is one of the main benefits of online shopping. Social commerce differs from other types of retail such that it allows for a convenient comparison of product features and prices from anywhere.

Although lockdowns and other government restrictions may have contributed to the initial expansion of e-commerce during the coronavirus epidemic, the ease and effectiveness of online purchasing have ensured that it will continue to expand even after things have returned to normal. But as more people purchase in-store, online shopping portals like social commerce will face tougher competition. Therefore, businesses must remove barriers for customers and create an excellent online shopping experience.

For instance, the Peppa app is intuitively designed for sellers to set up a storefront that can be easily accessed by buyers on the Peppa Hub. The process of buying from sellers on the app is seamless and straightforward and buyers can see a full description and images of a seller's product and add it to their cart. This enables the confidence that buyers have in the sellers on the platform.

Also, sellers can generate a link for every one of their products on the Peppa app, which they can send to people to generate more traffic to not just their storefront but each of their products on the Peppa Hub.

3. Personalize The Experience

Digital marketing is the tool that best enables a personalized experience for what buyers should expect about a business and its products. This is where social commerce excels above traditional kinds of e-commerce. Social media platforms know their subscribers better than most other advertising platforms. They may provide marketing and sales teams with unprecedented information on prospective buyers.

Moreover, sellers can leverage the sophistication of the Peppa app to create a storefront according to the category of their products. This would enable the visibility of their products when buyers search for a particular product in a category.

For instance, mobile phone sellers would list their products under the "Phones & Accessories" category to enable the visibility of their products in that category as buyer search for mobile phones to buy on the platform.

4. Add Customers Proof

Adding real-life images wherever feasible can help you construct a successful social commerce strategy. These are frequently more relevant than high-gloss photographs. Using a real image of your product helps in establishing a connection with customers. This makes buyers have more trust and confidence in the products as against using stock images.

In this regard, sellers on the Peppa app are required to upload about ten (10) images of each of their products to enable potential buyers to have a good view of the product to inform their decision on the purchase of the products.

Conclusion

https://peppa.io/ Social commerce is the innovative pathway to growing your business as it has the potential to reach millions of target customers if you utilize its functionality optimally. However, Peppa offers you an all-in-one trading experience that enables you to set up a storefront and start selling to the teeming new and existing users on the platform.