Video marketing can help increase social media engagement, boost brand recognition and provide essential customer information.

Educational videos like how-to videos, informative guides and interesting thought pieces are a great way of adding value for your target audience and gain likes and shares that could benefit SEO metrics.

1. Increased Engagement
Video can be a great way to grab the attention of viewers in an age with decreasing attention spans, and can help build brand awareness and trust among your target market.

To maintain engagement among your target audience, be sure to grab their interest early by creating engaging titles, catchy thumbnails, and videos with clear purposes – these tactics all combine together to increase audience engagement. Read more

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