A press release is considered one of the best marketing tools that are widely used in various industries for different purposes. Whether it is gaining exposure or creating brand awareness in the market, a PR can solve all the purposes when used right. While links are great to add to the PR, it also requires scrutinizing it as links can also make your content appear not legitimate. Links that look ‘unnatural’ often make the content spammy for both the online readers as well as search engine result pages.

Learn how to use press releases for links in 5 simple ways that can help you gain fruitful results at the end of the campaign.

1. Keep the PR oriented in the Real News

The prime purpose of incorporating links was to make press releases appear more newsworthy. But all those sad attempts only made the content look inauthentic for Google. So, do not only focus on links rather the real news in the content that keep the readers hooked. Look for exciting stories and announcements for the PR which makes the content attractive and relevant. It could be an acquisition, merging, partnership, or unlocking a new achievement; the key lies in portraying it in a significant way that makes it read-worthy.

2. Try Not to Over-optimize the Press Release

The practices of safe syndication can help maintain a basic level of optimization. While optimization is okay when you naturally incorporate Keywords, it looks very disoriented when the content gets over-optimized with links. If the press release is that good, it will get picked up by bloggers and journalists to re-refer your site. However, if you rely on the duplicate prints; over-optimization can cause failure later.

3. Send Readers to Interesting Assets

No matter what story the press release is revolving around, you can always add links that send readers to interest assets of your company or brand. To offer a piece of additional in-depth information along with a proper establishment of the story, you should link to other web pages as well rather than just the homepage. You can always offer an extra reason to engage an online user with your business content. Offering a deeper user experience, additional assets can help in further linking and sharing.

4. Send the PR to Specific Sources

When it comes to PR distribution, do not send it to the mass directly at first. Stead, you can make a small distribution in local institutions or choose some individual to share your story. This offers an opportunity to break the news and form a strong relationship with the news source. Strong press contacts are valuable assets that can potentially offer more exposure in the future.

5. Make Sure to Time it Right

Everybody knows that PR is time-sensitive and time plays a vital role in its distribution. You might think how a link can be relevant to time but that is how it works. Even if you add proper links and send the PR on a busy day, it can get neglected. Similarly, if you add an old link to a new PR; that would not be considered relevant. Therefore, keeping an eye on the hourglass is very important as it helps the churn out the purpose along with fruitful results.

Here are some Dos and DON’Ts of Press Release, in case of link building

If you want to use press releases for link building successfully, you need to abide by the following rules.

Dos

• Include keywords in the anchor text

• Link to deep pages of the website

• Use limited and relevant keywords and link them

Don’ts

• Don’t use keywords forcefully where they cannot fit

• Don’t add more links than allowed as it makes Google reject the content, considering spammy

Final Thoughts

Links play a vital role in case of press release distribution and you should use them carefully. Excessive use of links can make the content ineffective. So, follow the aforementioned tips and add links to your PR most effectively.