When it comes to digital marketing, one of the most significant decisions businesses must make is whether to focus on search engine optimization (SEO) or pay-per-click (PPC) advertising. Both strategies can drive traffic to a website and ultimately lead to conversions, but they work in very different ways.

In the following article, you will learn what SEO is and its PROs and CONs of it. Next, we will look into PPC and its PROs and CONs and finally help you make the right decision for your business.

Organic Traffic (SEO)
SEO is optimizing a website to rank higher in search engine results pages (SERPs) for targeted keywords. This is accomplished through on-page optimization, link building, and other tactics that improve a website’s relevance and authority in the eyes of search engines. Read more