BUT WHY MARKETING ? 🧐🤷‍♂️

Most of you (especially small business owners) get it all wrong when you make statements such as…

"I don't like marketing"
"I don't want a marketing job"
"I can't do marketing"
"Marketing is not my thing"

Are you for real? And you call yourself a business person?

What business are you into?
Which products or services do you sell?
How do you achieve your sales target?
How do you intend to grow your business?

What does marketing mean to you?

Marketing is not sales.

Do not confuse one for the other.

One begets the other.

Any activity that results to awareness, brand exposure, which in turn grows into lead generation, then to sales, is simply marketing.

Marketing is an investment in your brand and its ideas.

Whatever your marketing objective is, whatever your strategy is, the goal is to gain exposure, create awareness, and of course make sales.

So it's safe to say that marketing leads to sales.

If you invest in your marketing, your sales would improve.

However, before allocating huge funds to your marketing budget, make sure that you have a working system.

Also ensure that every member of your team understands your business processes from traffic generation, to check-out, to customer retention.

I know a few people who see marketing as an expense. Such ideology is flawed.

Marketing is not an expense, it's an investment. A necessary investment.

If you're not investing in your marketing, you're hurting your brand, you're killing your vision, you're limiting your business growth.

Invest in your marketing and watch your sales grow.

Guess what happens when you make more sales?

There you have it. Your guess is as good as mine.

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Happy New Week fam