2. Build your brand
Do you know what your brand identity is?
Yes, as a small business owner, you are, in fact, a brand.

Brands aren’t just about names, logos, and brand colors. Brands also represent an experience. When you deliver a good service and excellent customer experience, this can be termed as your brand’s identity.

Trying to build a brand shouldn't make you rigid, don’t be afraid to be human.

Share your passions, beliefs, or background if you feel it’s a core part of what makes your work unique.
Highlight what may have made your expertise different from others.

As simple as this is, it takes consistency to forge a brand your customers can relate to.