The ancient kingdom of owo is a local government area in Ondo state, Nigeria. Between 1400 and 1600 C.E, it was the capital of a Yoruba city-state.
The first Olowo of Owo was the direct descendant of oduduwa, known as the father of the Yorubas. The current Olowo of Owo is His Imperial Majesty, Alayeluwa Oba Ajibade Gbadegesin Ogunoye III, who is also the 32nd paramount ruler of Owo.

The history of Igogo festival:
This is an annual festival which takes place in Owo. It lasts a total of seventeen days and features a number of ceremonies, including the blessing and introduction of new yams. The festival is in commemoration of the king's wife who turned into a tree while being pursued by the king's slave to return to the palace after her rival violated her taboos in her presence.

During the period of celebration, drums are banned in Owo and metalgongs (agogo) are used instead; this is where "Igogo" was derived. The Olowo, who dresses in coral beaded gown during the period, plaits his hair like a woman. The aim of the festival is to encourage greater involvement of the youths of the community into their cultural norm.

This year edition of the festival witness tourists from outside Nigeria and other media brands in diaspora storming the ancient city to participate and celebrate the cultural richness of owo kingdom.

Today, the Olowo of owo visited the ijebu area of owo as part of the tradition in rounding up the 2023 festival which began early September

The 2023 Igogo Festival was the best I have witnessed so far. The Igogo Olowo of Owo was the one I witnessed. The crowd was large and overwhelming and procession of Ogwaluwaye, Olowo of Owo, Oba Ajibade Ogunoye 111 and the chiefs along the traditional route had a mixture of traditional festival and modern day carnival . This year's festival had attracted people from far and near and with the efforts of Oba Ajibade Gbadegesin Ogunoye 111, to inject new ideas into the festival for it to attract global interest. In the coming years. Igogo Festival will make Owo tourists destination whenever the Festival of Love is being celebrated

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