The fact that you may find information panels on SERPs is a key factor in choosing this strategy. Always prominent in search, knowledge panels are typically found either above the top organic result or on the top right of the result screen.
TUTORIAL LINK: how to get a Google knowledge panel for entrepreneurs

You will appear among the searcher's first results if your website serves as the source for a knowledge panel.

But how does the increased use of zero-click searches, particularly for quick fact-finding, impact the requirement for a Google knowledge panel?

A knowledge panel increases your visibility and gives a searcher more details about you (or your company) without requiring them to click through.

Google yourself.
Get into Google's Knowledge Graph.
Build up a network of secondary sources.
Create a Google Business Profile.
Make or update your About page.
Add structured data.
Build authoritative links to your website.