In today’s digital age, there’s a certain charm in receiving tangible mail. Perhaps it’s the physical act of holding a letter or the rarity of the experience in our email-saturated lives. Direct mail campaigns, if executed effectively, can create a memorable impact on recipients. Plus, they can deliver a hefty return on investment (ROI). But how do you ensure your mail campaign ROI hits the mark? By refining your strategy using the right direct mail services and understanding the essentials of a successful campaign. Let’s dive into the best practices to optimize your direct mail campaign ROI.