Chelsea Football Club has unveiled its shirt sponsor for the upcoming 2023/24 football season. The official announcement was made on the club’s website on Saturday, September 30, 2023.

Chelsea began the current season with games in which their shirts lacked a sponsor, following the termination of their contract with Three, a British telecommunications and internet service provider headquartered in Reading, England.

Infinite Athlete will be prominently featured on the front of both the men’s and women’s teams’ playing kits, as well as the training kit sleeve for Chelsea Football Club. This branding will debut during Chelsea Women’s FA Women’s Super League match against Tottenham Women on the upcoming Sunday.

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