Job Title: Social Media Manager

Job Summary:

As an Entry-Level Social Media Manager, you will play a crucial role in executing social media strategies and campaigns to increase brand awareness, engage with our audience, and drive growth for our organization. This is an ideal position for someone with a passion for social media, excellent communication skills, and a desire to learn and grow in the photography industry.

Key Responsibilities:

1. Content Creation:

- Create and curate engaging content for various social media platforms, including text, images, videos, and graphics.

- Develop content calendars and schedules to ensure consistent posting.

2. Community Management:

- Monitor and respond to comments, messages, and mentions on social media channels in a timely and professional manner.

- Foster positive relationships with followers and customers.

3. Social Media Strategy:

- Assist in the development and execution of social media strategies that align with company goals and target audience.

- Research and stay updated on industry trends and best practices.

4. Analytics and Reporting:

- Track and analyze social media performance using tools like Google Analytics, social media analytics platforms, and other relevant tools.

- Provide regular reports on key performance indicators (KPIs) and make recommendations for improvement.

5. Collaboration:

- Coordinate with cross-functional teams, including marketing, design, and sales, to ensure a cohesive online presence.

- Collaborate with influencers or partners for promotional activities when necessary.

6. Paid Social Advertising:

- Assist in the management and optimization of paid social media advertising campaigns.

- Monitor ad budgets and performance to ensure efficiency.

7. Content Promotion:

- Promote blog posts, articles, and other content through social media channels to drive traffic to the website.

8. Stay Informed:

- Stay up-to-date with social media platform changes, algorithm updates, and emerging trends.

Qualifications:

- Strong written and verbal communication skills.

- Familiarity with social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.

- Basic graphic design skills and knowledge of image and video editing tools is a plus.

- Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social is a plus.

- Analytical mindset with the ability to interpret data and make data-driven decisions.

- Creative thinking and the ability to brainstorm and generate new ideas.

- Strong organizational skills and attention to detail.

- Ability to work independently and in a team.

- A passion for social media and a willingness to learn and adapt in a fast-paced environment.
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