Black Friday is the biggest sale in the USA and businesses all over the country decrease the prices of products and offer discounts, deals, and promotions to attract as many customers as they can. The marketing strategies that are being used in Black Friday has evolved over the years in the 20th century businesses put their promotion on the billboard and radio etc. Black Friday’s Impact is becoming bigger with the internet and social media and now businesses use social media for marketing and social media marketing campaigns the grab the attention of customers.