Features are facts about products or services; and benefits give customers a reason to buy because they explain how your product or service improves their lives.

You love what you’re doing, don’t you?

When you talk about your business, you have a sparkle in your eye.

You love sharing your knowledge. And your enthusiasm is contagious. That’s what your friends and clients tell you.

But are knowledge and enthusiasm enough to sell your products or services?

Why good sales copy includes both features and benefits
Imagine you haven’t cycled for years …

You really don’t know much about bikes.

But you want to get fit again, and biking seems fun.

You go to your local bike store and tell the super-sporty-looking shop assistant you’re looking for a bicycle to tour around the area. Leisurely.

He tells you full of enthusiasm a hybrid would be ideal and shows you a few popular models. This one has 24 gears and it has cantilever brakes. That one has a Shimano drivetrain and disc brakes. And here’s a model currently on offer – it has an aluminum frame and hydraulic disc brakes.

Huh?

You have no idea what the guy is talking about. He makes you feel stupid. You feel like running home and giving up your plan about getting fit again.

Sounds strange?

It happens all the time on websites.

Websites are full of features, specifications, and technical details. But quite often they forget to tell readers what’s in it for them.

What’s your website like? Full of features? Or are you telling your readers what these features mean for them?

To be continued..... By mentor Greg.

Joseph1505:
Features are facts about products or services; and benefits give customers a reason to buy because they explain how your product or service improves their lives.

You love what you’re doing, don’t you?

When you talk about your business, you have a sparkle in your eye.

You love sharing your knowledge. And your enthusiasm is contagious. That’s what your friends and clients tell you.

But are knowledge and enthusiasm enough to sell your products or services?

Why good sales copy includes both features and benefits
Imagine you haven’t cycled for years …

You really don’t know much about bikes.

But you want to get fit again, and biking seems fun.

You go to your local bike store and tell the super-sporty-looking shop assistant you’re looking for a bicycle to tour around the area. Leisurely.

He tells you full of enthusiasm a hybrid would be ideal and shows you a few popular models. This one has 24 gears and it has cantilever brakes. That one has a Shimano drivetrain and disc brakes. And here’s a model currently on offer – it has an aluminum frame and hydraulic disc brakes.

Huh?

You have no idea what the guy is talking about. He makes you feel stupid. You feel like running home and giving up your plan about getting fit again.

Sounds strange?

It happens all the time on websites.

Websites are full of features, specifications, and technical details. But quite often they forget to tell readers what’s in it for them.

What’s your website like? Full of features? Or are you telling your readers what these features mean for them?

To be continued..... By mentor Greg.

Please continue...... I like your thinking.