The Ideal Candidate

The Senior Brand Manager shall take full leadership of a portfolio of brands, coordinating and influencing a cross-department team to ensure brands plan execution, reporting, and tracking


Job Description

Develop segment 5 years strategy and ensure sign off from the executive.
Identify and execute 5years segment pipeline, as per strategy.
Lead communication and activation planning for the segment, identify the right consumer
insights to drive appeal and cut through.
Take full P&L ownership including A&P management and optimization.
Create and shape brand positioning and marketing strategy with consumer & shopper insights at
the heart, including setting vision, objectives, strategies and KPIs to drive brand growth.
Lead key strategic cross-functional work streams.
Responsible for leading and aligning the innovation strategy & pipeline.
Responsible for achievement of financial and market share targets.
Responsible for media & communications strategy; delivering measurable 360-degree activations
(ATL & BTL).
Clear ownership of ongoing brand performance, research and external market trends, and
analyze data from various sources to build key brand, retail, shopper and consumer insights.
Consistently undertake Retail and Market visits to identify opportunities to strengthen brand development and positioning.


The Person

Possess leadership skills with a proven record as a strategic thinker and equally the ability to execute with excellence.
Have stakeholder management skills.
Have proven track record in generating growth through creative thinking, NPD management and 4Ps excellence.
Have a strong drive for results, can do attitude and performance tracking.
Have analytical skills and ability to build KPIs.
Have solid analytical and influencing skills.


Qualifications

First Degree.
MBA Marketing will be an added advantage.


Experience:

Minimum of 7 years in Brand Marketing (FMCG preferably).


Method of Application



· All CVs should be sent to admin@culminateconsulting.com on/before Friday 1st December 2023, with the relevant position applied for as heading.