SMS has several advantages. It is more discrete than a telephonic conversation, making it the ideal form for communicating when you don't want to be disturbed. SMS is less time-consuming in comparison to make a phone call or send an e-mail. Unlike email and instant messenger, SMS doesn't require you to be at your computer.

SMS is a store-and-forward service, meaning that when you send a text message, the message does not go directly to the client's cell phone. The advantage of this method is that the client's cell phone doesn't have to be active or in range for you to send a message. The message is stored in the SMSC (for days if necessary) until the client turns his cell phone on or moves into range, at which point the message is delivered.

SMS is considered to be a spam free mode of communication as compared to email. The delivery of a SMS is more certain than an email which may land up as a junk mail.

Advantages of Bulk Short Message Service

The company can issue immediate alerts to their employee about emergencies and critical situations
To send important information to key customers or suppliers, thereby ensuring that the information is received by the right person, immediately
The company can send greetings to their clients or suppliers on various festivals or other occasions.
Any updates or messages can be send to roaming employees, such as sales people or technicians on the road, of any updates or messages

In addition to one-on-one messages, SMS can be used to send a message to a large number of people at a time, either from a list of contacts or to all the users within a particular area. This service is called broadcasting and is used by companies to contact groups of employees or by online services to distribute news and other information to subscribers
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