How to Run an Amazon PPC Campaign

If you want to increase sales on Amazon, a PPC advertising campaign is one of the most effective methods.

PPC advertising, for the uninitiated, allows you to advertise your products on Amazon to customers who are actively wanting to make a purchase rather than just browsing. Furthermore, you can target customers who are wanting to buy products similar to yours, increasing the likelihood of a successful sale.

Finally, the most obvious advantage of PPC advertising is that you only pay when someone clicks on your ad, as opposed to paying for the whole amount of impressions.

Regular Amazon PPC campaigns are one of the most popular forms of Amazon advertising, and whether you are a new or existing Amazon seller, you can benefit from them.

Continue reading to learn how to run a successful Amazon PPC campaign in just seven simple steps. Try to implement all these steps in your Amazon business but if you still feel any difficulty in implementing all these steps then you should hire an amazon ads specialist to develop an outstanding Amazon PPC campaign for your business.

Step 1: Make Certain You Meet the Required Criteria

To run Amazon PPC advertisements, you must meet specific requirements. To begin, you must have an Amazon seller account. You should also manage your shipment technique, as every advertiser should be able to ship their products anywhere in the United States, if not the world.

You must also meet the Buy Box eligibility criteria if you want to promote using Sponsored Products, and if you want to utilize a headline search ad, you must participate in the Amazon Brand Registry program.

Step 2: Select the Appropriate Type of PPC Ad
Amazon provides a variety of PPC ad formats with diverse targeting choices. If you're new to Amazon, you should experiment with all of the different types to determine what works best for you and the things you sell. Automatic targeting ads and manually targeted Sponsored Products ads, in particular, are extremely effective.

When deciding on your chosen sorts of PPC advertising, keep in mind your daily budget, since this will determine which ones you can employ and get the most out of.


Step 3: Decide which products to promote
The following stage in establishing the best Amazon PPC campaign is deciding which of your products to promote. When making this selection, consider how your products will interact with one another in order to create more sales and clicks.

It's also worth mentioning that different products require different types of PPC adverts. Products that sell well, for example, can be utilized to raise brand recognition through Sponsored Brand ads. Low-ranking products, on the other hand, are better suited to Sponsored Product advertisements.

Step 4: Conduct Keyword Research
Once you've decided which products to market and which PPC advertising to employ, you'll need to choose the appropriate keywords. That instance, if you are generating manual ads as opposed to automatic campaigns in which Amazon creates a list of keywords for an ad based on your product.

When it comes to conducting keyword research, you have two options: do it yourself or hire an Amazon expert to do it for you.

When researching keywords, aim for those that match both your product and the search intent. It can also be used to identify negative keywords that exclude bad leads and people who do not intend to buy.

Step 5: Improve Your Listings
You are now armed with useful keywords. The next step is to use them to optimize your product listings for SEO objectives. SEO (search engine optimization) allows you to rank better in organic search results on Amazon, making your products more visible to your target audience.

You must include your keywords in the title, product description, and product characteristics to ensure optimum visibility and aid to enhance your total conversion rate. It might also be beneficial to incorporate a keyword into your product photos and copy.


Step 6: Design Your Campaign
You are now prepared to launch your first Amazon PPC campaign. Simply follow the procedures below to accomplish this:

Access your Amazon seller account.
Select the Advertising tab.
Choose Create Campaign.

You must now decide the type of PPC advertising to use: Products, brands, or displays that have been sponsored. Following your selection, you must now give the following information:

The campaign's title
The date on which you wish to launch the campaign
The end date of the campaign (optional).
Your daily campaign spending limit
Following that, select your preferred targeting strategy and enter your keywords. Manual targeting allows you to utilize up to 1,000 keywords per ad group and select from the following keyword targeting options:

Broad match
Phrase match
Exact match
Negative phrase
Negative exact match

Step 7: Submit Your Advertisements to Amazon
The final step is to submit your ads to Amazon and await approval before proceeding with your campaign. This procedure often takes a few hours, and once completed, your ad campaigns will go live, allowing you to begin monitoring and tracking your performance.


If there are any problems with your PPC campaign, Amazon will notify you so that you may fix them before they have a negative impact on your campaign. Now is also an excellent moment to make any necessary changes to your campaign in order to maximize your return on investment (ROI).

And there you have it - seven simple steps to creating the best Amazon PPC campaign.

If you still feel any difficulty in launching an Amazon PPC campaign then you should take this service from an amazon marketing company . They have a team of professionals who will create an outstanding Amazon PPC campaign for your business.

Best wishes and happy campaigning!.