Out of home (OOH) advertising, also known as outdoor advertising, encompasses a wide range of promotional activities aimed at reaching consumers outside of their homes. From billboards and transit ads to digital screens and street furniture, OOH advertising offers diverse opportunities for businesses to engage with their target audience in high-traffic areas. Let's delve into what makes up out of home advertising and explore its key components.

1. Billboards

Billboards are one of the most iconic forms of OOH advertising. These large, eye-catching displays are typically located in high-traffic areas such as highways, city centres, and major intersections. Billboards come in various sizes and formats, including traditional static billboards, digital billboards, and illuminated signs.

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