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Google Continues Its Buying Spree: Acquires Apture - Business - Nairaland

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Google Continues Its Buying Spree: Acquires Apture by mrinfo(m): 12:38pm On Nov 14, 2011
Apture is a website that provides instantaneous access to information with its award-winning in-page search technology. Its products let readers immediately find and browse the best content from across the web – in one window. By transforming flat web pages into connected multimedia experiences, readers can fluidly dive into related information so they can see, hear, and truly experience the ideas on the page. Apture’s in-page search window keeps readers engaged on the site, increasing revenue opportunities for publishers. Apture’s customers include the New York Times, Inc., Financial Times, Reader’s Digest and many more.

Here is the official Statement from Apture website:

http://nairabrains.com/2011/11/google-acquires-apture/

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